I'm Diana Pinedo Rodriguez, a 15-year marketing leader, first-gen Latina, and millennial mom helping organizations win in culture and business. Selectively taking on partners who care about the work as much as the outcome.
est. 2020I work with a small number of organizations each year on the marketing problems that actually move things. Positioning, content strategy, paid acquisition, email, and the messy middle between brand and growth.
Most of my clients come from referrals. If we're a fit, you'll know within one conversation.
Inquire about working together →Positioning, narrative architecture, editorial systems, and thought-leadership programs that translate complex ideas into stories audiences actually care about.
Email, paid social, and integrated funnels that compound. Built for organizations where every dollar is accountable, not for spray-and-pray budgets.
Strategy that respects the audience instead of pandering to them. Award-recognized campaign work and a track record across communities, not just one.
A modern stack that lets a team of one or two ship like a team of six. Practical systems, not hype, with a clear point of view on what AI is good for and what it isn't.
Most engagements start with a 30-minute conversation. If we're a fit, you'll know. If we're not, I'll point you toward someone who is.
Embedded as your head of marketing or fractional CMO. Strategy, team direction, vendor management, and the in-the-room judgment that turns scattered effort into compounding growth.
Series A to C companies, established nonprofits, education and healthcare organizations between $2M and $50M.
Monthly retainer. Six-month minimum. Two to four clients at any time.
A defined engagement with a clear deliverable. Brand and positioning, content strategy, paid acquisition setup, email program build, or a website rebuild grounded in real strategy, not just visual refresh.
Teams launching, repositioning, or fixing one specific part of the marketing machine. SMBs, nonprofits, and growth-stage brands.
Fixed-fee project. Six to twelve weeks. Scoped before we start.
Keynotes, panels, fireside chats, and hands-on workshops on multicultural marketing, AI for lean teams, building in public as a first-gen founder, and what it takes to build a career outside the corporate ladder.
Universities, conferences, professional associations, brand events, and corporate ERG programs.
Single events or full-day workshops. In-person and virtual. Inquire for fee structure.
I speak at universities, Latino professional associations, K-12 networks, fintech and education events, and marketer development programs about what it actually takes to build a career and a brand as the first one in your family to do it.
Originally built as Ms. Informed Latina, a chapter that's now part of the bigger story.
Book me to speak →
Most of my writing right now lives on LinkedIn — that's where I share the most in real time.
Tell me a little about your organization and what you're working on. I read every inquiry personally and reply within two business days.